Take Advantage of Mobile The Smart Way

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Right now roughly 57 percent of the US population has a smartphone and this number is estimated to grow about 68 percent by 2017 (IDC Research Report 2013). If you look at a recent study by Cisco, they estimate the mobile internet will grow 66 percent each year over the same time frame. It’s pretty obvious to see why everyone is talking about mobile and mobile applications. Mobile offers tremendous opportunities when it comes to marketing because consumers are increasingly using their phones to research products and services.

A company with a solid mobile presence will see a huge difference in their sales. Therefore, we here are some key items that you should look at when approaching your mobile app or web site.

Focus on User’s Behavior

Consumers with smartphones are a group who are not only eager to buy, but also use their smartphone to search for information relative to the products they are looking to buy. This intent offers a huge opportunity for marketers. This intent can easily be capitalized on.

Treat Mobile as a Unique Marketing Medium

While many folks think of mobile similar to the web, the mobile experience on smartphones and tablets is much different.  Mobile has completely different requirements and mobile users have completely different needs. Key to the mobile experience is the phrase “less is more”. Additionally with the small device sizes, you need bigger fields and data spread out across more pages. Remember that users don’t like to scroll down a really long page on a smartphone; they will lose interest and look somewhere else.

Geo-targeting

Geo-targeting offers fantastic opportunities to pinpoint marketing opportunities and to deliver carefully targeted content based on the exact location of the user. Geo-targeting allows you to reach the right consumers, at the right time, at the right place. To make it even better, since it’s happening on a smartphone, you can offer customers incentive to visit while users are out shopping, examples include coupons. Additionally ads can also be matched to what consumers are browsing for on their smartphone, this dramatically increases effectiveness.

Click to Call

Smartphones offer a new opportunity to connect on the go. Mobile advertising is powerful, but it’s better to take it one step further. A recent study by iAquire shows that about 70% of mobile searches lead to action within an hour. Therefore the best thing to do is to allow consumers the chance to buy right then. You can enable your ads so that consumers can directly call you by clicking on your ad.

Mobile is here and it is here in a big way. Just slapping up a quick mobile web site is not enough to capitalize on available opportunities. Mobile gives you the chance to encourage a response and persuade action right then and there. This gives you a tremendous chance in increasing sales conversions. By focusing on the behavior of mobile users and carefully designing tools to stimulate responses, mobile conversions can be significantly increased. Mobile marketing offers a massive opportunity to marketers who understand that mobile is not just another technology.

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Augmented Reality Takes Mobile Apps to Next Level

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Are you looking to take your marketing to the next level? Are you looking to have a mobile app for your business that generates huge excitement and big sales numbers?

Augmented reality is most likely the answer for you then. Augmented reality generates massive consumer interest and big sales. Check out this exciting app from Heinz Tomato Ketchup that takes their products packaging to the next level.

Businesses that are taking the plunge with augmented reality mobile apps are generating excitement and interest in products that is interactive and effective. This interest has a long tail that continues to produce results in ways that standard ad campaigns are unable to match.

The buzz around augmented reality mobile apps helps turn your customers and general users into brand advocates as they share your app and their experience with other users to compound the effect of these promotions.

What are some of your favorite augmented reality mobile apps?

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Mobile Web Sites Present Opportunity

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New research from Demandforce indicates that by the end of 2013, more people will use a mobile device to access the Internet than will use their PCs. Oddly enough, despite mobile’s rocket like trajectory, a very surprising 90% of websites are not optimized for mobile.

In order to understand what features are important for a mobile site, DemandForce has some great insight as part of their research. Most importantly, 78% desire a quick way to get to the information they are looking for with convenient navigation that requires the lowest number of clicks possible. This is closely followed by 76% who want the web site to fit their smartphone screen better and 74% who want a clean and efficient look and feel. Following just behind that in terms of importance to users, 73% want the ability to save information for future reference. Further down the list they found that 69% want to limit fat finger syndrome by being offered bigger buttons to use.

The problems of not having a mobile-optimized site are quite obvious. Your customers will go elsewhere, feeling frustrated, or feel that your company is not interested in their business. These are all things that can be easily rectified by offering your customers a site optimized for mobile devices. In fact, recent research from Google that states that when mobile users visit a non-optimized website from a mobile device,  whether it’s a preferred brand or not, 50% will abandon it. So, by not adopting a mobile web presence, you’re not just turning away new customers, you’re also turning away part of your existing customer base. To make matters worse, 67% are likely to go on to buy from a site that is optimized for mobile devices.

Mobile optimized web sites currently present a terrific opportunity to increase market share over you competitors that are not taking advantage of the opportunity.

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